Designing products
people can trust.
I'm a Product Designer who enjoys solving complex product challenges. I work across research, UX strategy and interface design to create digital experiences that feel effortless for the people using them.
Case studies from across my career
A selection of projects I've led end-to-end, from research to implementation.
Optimizing the Account Statement flow for SME clients
Redesigning a critical SME feature for financial reconciliation and tax compliance.
Designing a seamless identity verification flow
Designing a guided biometric verification experience that reduces uncertainty, prevents errors and enables secure onboarding.
Simplifying first-time setup for new users
Designing a guided onboarding journey that helps new users complete multiple security and configuration steps with clarity and confidence.
Completion Rate
What I bring to the table
Regulated environments
Experience designing under compliance, legal, and security constraints — without sacrificing usability.
Research-driven
I translate interviews, usability testing, and stakeholder input into clear problem definitions.
Cross-functional
Close partnership with Product, Engineering, Legal, and QA in Agile environments.
Design systems
Consistency at scale — designing within and contributing to existing design systems.
Code-aware
Working knowledge of HTML/CSS improves collaboration and communication with engineers.
Detail-obsessed
Visual QA is second nature — catching the small inconsistencies others miss.
Experience
Product Designer
Global consulting partner supporting digital transformation initiatives in financial services, collaborating with cross-functional teams to design, validate, and deliver scalable digital banking solutions for clients such as Santander and Actinver.
Product Designer
Led end-to-end product design for SME/B2B digital banking across mobile and web. Owned onboarding and security flows, and integrated biometric identity verification informed by research and operational requirements — partnering closely with Product, Research, Development, and QA in Agile environments.
Creative Multimedia Developer
Contributed to content-driven web experiences, defining page structure, navigation, and interaction patterns based on audience and campaign insights.
Senior Multimedia Designer
Led art direction, illustration, animation, and concept development for integrated digital campaigns (Corona, Google, Mattel, Ricolino, Little Caesars).
Hi, I'm Luis Felipe.
I'm a Product Designer based in Mexico City, specialized in SME/B2B digital banking. Over the last 4+ years I've worked at the intersection of design, research, and regulatory constraints — translating complex operational needs into clear, trustworthy digital experiences.
Before moving into product design, I spent several years as a multimedia designer and motion designer — a background that gave me a sharp eye for timing, interaction, and visual feedback. It still shapes how I think about the feeling behind every interface.
B.A. in Digital Media Design · Centro de Diseño, Cine y Televisión
design professional
Let's build something trustworthy.
If you're building products that require clarity, trust, and great user experiences, let's connect.